Privacy Policy

1. Introduction

Liquorem FZE (“Company,” “we,” “our,” or “us”) respects the privacy of our business clients (“you” or “your”) and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ([Insert Website URL]) and when you engage with us in business transactions.

We process all personal data in compliance with the applicable laws of the United Arab Emirates (“UAE”), including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

By accessing or using our Website, or by conducting business with us, you agree to the practices described in this Privacy Policy.

2. Information We Collect

In the course of our B2B operations, we may collect the following types of information:

2.1 Information Provided Directly by You:

  • Company name, trade license details, and corporate information.
  • Name, title, and contact information of your representatives (e.g., phone numbers, email addresses).
  • VAT registration numbers or tax IDs.
  • Bank account details for payment processing.
  • Copies of Alcohol Trading Licenses or related regulatory permits.

2.2 Automatically Collected Information:
When you visit our Website, we may automatically collect:

  • IP address.
  • Browser type and version.
  • Device type and operating system.
  • Website usage data (e.g., pages viewed, time spent on the site).
  • Cookies and similar tracking technologies (see Section 7).

We do NOT collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, biometric data, or data relating to children.

3. How We Use Your Information

We collect and use your information for the following purposes:

  • To verify your business identity and regulatory compliance.
  • To process orders, deliver Products, and manage contracts.
  • To communicate regarding business transactions, including quotes, orders, deliveries, and invoices.
  • To respond to your inquiries and provide customer support.
  • To comply with legal obligations (e.g., licensing audits, anti-money laundering regulations).
  • To improve and secure our Website and services.
  • For marketing and promotional communications related to our Products (subject to opt-out rights).

We process personal data only to the extent necessary to fulfill our contractual and legal obligations.

4. Legal Basis for Processing

We rely on the following legal bases for collecting and processing your data:

  • Performance of a Contract: Processing necessary to fulfill our contractual obligations to you.
  • Legal Compliance: Processing necessary to comply with legal and regulatory obligations.
  • Legitimate Interests: Processing based on our legitimate interests in operating and improving our business, unless overridden by your data protection rights.

5. Disclosure of Your Information

We may disclose your information:

  • To our internal staff on a need-to-know basis.
  • To payment processors, delivery service providers, and logistics partners.
  • To regulators, licensing bodies, or governmental authorities if required by law or regulation.
  • To our auditors, legal advisors, and consultants under strict confidentiality obligations.

We do not sell or rent your information to third parties.

6. Data Retention

We retain your data only as long as necessary for the purposes set out in this Privacy Policy or to comply with applicable legal, regulatory, tax, or accounting requirements.

Typically:

  • Basic business and transaction data is retained for 7 years (aligned with UAE commercial record-keeping requirements).
  • Marketing preferences and cookies are retained in line with industry practices and applicable law.

Upon expiration of retention periods, we securely delete or anonymize your data.

7. Cookies and Tracking Technologies

Our Website uses cookies to:

  • Enable essential site functions.
  • Analyze website usage for performance improvements.
  • Customize your experience.

By continuing to browse our Website, you consent to our use of cookies.
You may adjust your browser settings to disable cookies, although this may affect site functionality.

For detailed information, please refer to our Cookies Policy

8. Data Security

We implement technical and organizational measures to protect your data against:

  • Unauthorized access.
  • Loss or destruction.
  • Alteration or disclosure.

Measures include:

  • Secure server environments.
  • Data encryption where appropriate.
  • Role-based access controls.

Nevertheless, no transmission of data over the internet can be guaranteed as 100% secure. Access to our Website and submission of information is at your own risk.

9. Your Data Protection Rights

Subject to the UAE Federal Data Protection Law, you have the following rights:

  • Right to access your personal data.
  • Right to rectify inaccurate or incomplete data.
  • Right to request deletion (“right to be forgotten”) where legally permissible.
  • Right to object to or restrict processing under certain circumstances.
  • Right to withdraw consent (where processing is based on consent).

Requests must be submitted in writing to [Insert Contact Email]. We will respond within the timeframes prescribed by law.

10. International Transfers

Your data may be stored and processed within the UAE or transferred to other jurisdictions where we or our service providers maintain facilities, subject to ensuring adequate levels of protection in compliance with UAE law.

11. Third-Party Links

Our Website may contain links to third-party websites.
We are not responsible for the content, policies, or practices of such third parties, and accessing them is at your own risk.

12. Changes to this Privacy Policy

Liquorem FZE may update this Privacy Policy periodically to reflect changes in legal, regulatory, or operational requirements.
Updated versions will be posted on our Website with a revised effective date.

Continued use of our services after any such updates constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact:

Liquorem FZE
Email: contact@liquorem.co
Phone: +971 56 340 4650